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Muscle Milk
Genuine Protein Powder
Our analysis — editorial take, not from the label
Genuine uses a casein-dominant milk protein blend rather than whey-only, so it digests more slowly than most whey powders; the brand's own product page confirms NSF Certified for Sport status.
- Protein
- 32 g
- Protein by weight
- 46%
- Source
- milk protein blend
- Servings
- 32
Price tier: Mid-range · relative cost per full serving across this database
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Chocolate, Vanilla Crème, and Strawberries 'n Crème are sweetened with sucralose and acesulfame potassium.
Label verified: July 2026 · View label source
Label data
Per full serving · 32 servings per container · from the manufacturer's panel
| Protein per serving | 32 g |
|---|---|
| Serving size | 70 g |
| Protein per scoop | 46% |
| Calories | 310 |
| Total carbohydrate | 19 g |
| Total fat | 12 g |
| Source | milk protein blend |
| Sweetener | sucralose and acesulfame potassium |
| Milk Protein Blend (Calcium Sodium Caseinate, Milk Protein Isolate, Whey Isolate, Whey Hydrolysate, Whey Concentrate) | 32 g |
| Proprietary blend | Total only — source ratio undisclosed |
Primary label source: Muscle Milk — official product page (Supplement Facts and NSF Certified for Sport claim) · verified July 2026
Cautions
- Contains milk and soy (soy lecithin).
- Fortified with added vitamins and minerals (e.g., chromium, zinc) — factor this in if also taking a separate multivitamin.
Formulated for healthy adults — not intended for anyone under 18. Full health & safety notes
Product details
Where this label sits
Muscle Milk Genuine Protein Powder is one of the protein powders in the Scoop Sense database. The label uses at least one proprietary blend, so a blend total stands in place of the individual amounts inside it. It runs 32 servings per container at the full labeled serving. Everything on this page comes from the manufacturer's supplement facts panel as of July 2026 — never from the marketing page.
Key ingredients & studied doses
- Milk Protein Blend (Calcium Sodium Caseinate, Milk Protein Isolate, Whey Isolate, Whey Hydrolysate, Whey Concentrate) · 32 g. A mostly-casein milk protein blend studied for slower digestion than whey-only formulas, giving a steadier amino acid release over time.
Flavors & sweetener
Chocolate, Vanilla Crème, and Strawberries 'n Crème are sweetened with sucralose and acesulfame potassium.
Who it's best for
A standard-ratio powder — fine as a food supplement when total daily protein is what matters. Skip it if you want every individual dose disclosed on the label. Derived from the label figures above — not medical advice.
How we log this label
Every entry is built the same way: we read the current supplement facts panel, log each disclosed dose, compare it against the amounts used in published research, flag proprietary blends, and state the cautions plainly. The full methodology explains each step.
This label against the research
How we evaluate labelsEach bar shows the amount commonly used in published human research, and where this label's dose falls against it. Research amounts are context, not a recommendation — they are not doses, and nothing here is medical advice.
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Protein32 g
At or above the studied amount0studied range 20 g–40 g50 g
Per-meal doses studied for muscle protein synthesis run about 20–40 g of high-quality protein, with the upper half of that range favoured for larger athletes and older adults.
Source: Jäger et al., Journal of the International Society of Sports Nutrition 2017 — “General recommendations are 0.25 g of a high-quality protein per kg of body weight, or an absolute dose of 20–40 g.”
One or more amounts on this label sit inside a proprietary blend, so the individual doses behind the blend total cannot be compared at all.
Common questions about Muscle Milk Genuine Protein Powder
How much of a Muscle Milk Genuine Protein Powder scoop is actually protein?
32 g of protein from a 70 g serving — about 46%. The rest is flavoring, fats, carbs, and whatever else the label lists. A higher percentage means less filler per scoop.
What does the proprietary blend in Muscle Milk Genuine Protein Powder hide?
The Milk Protein Blend (Calcium Sodium Caseinate, Milk Protein Isolate, Whey Isolate, Whey Hydrolysate, Whey Concentrate) lists 32 g as a combined total. A blend total tells you the sum of its ingredients, not the individual doses inside it — which is why blend entries can't be checked against studied amounts.