Product imagery supplied by the retailer. Packaging may vary — verify the Supplement Facts panel on the container you receive.
Optimum Nutrition
Gold Standard 100% Plant Protein
Our analysis — editorial take, not from the label
24 g protein in a 37 g scoop is the highest protein-to-scoop ratio of the plant blends here, from the most widely stocked brand in the category — the smallest tub size runs only 12 servings.
- Protein
- 24 g
- Protein by weight
- 65%
- Source
- plant blend (pea, fava bean, brown rice)
- Servings
- 12
Price tier: Mid-range · relative cost per full serving across this database
We don't list dollar prices — they change daily and go stale. Check the live price instead:
View current price at Amazon Compare all protein powdersScoop Sense doesn't collect user reviews and won't invent them. Read customer reviews on Amazon
Affiliate links — Scoop Sense may earn a commission at no additional cost to you.
Figures verified against Creamy Vanilla (37 g scoop, 0.98 lb/12-serving tub); sweetened with stevia leaf extract, no artificial sweeteners.
Label verified: July 2026 · View label source
Label data
Per full serving · 12 servings per container · from the manufacturer's panel
| Protein per serving | 24 g |
|---|---|
| Serving size | 37 g |
| Protein per scoop | 65% |
| Calories | 150 |
| Total carbohydrate | 5 g |
| Total fat | 3.5 g |
| Source | plant blend (pea, fava bean, brown rice) |
| Sweetener | stevia |
| Plant Protein Blend (pea protein, fava bean protein isolate, brown rice protein concentrate) | 24 g |
| Oil Creamer (coconut/sunflower oil, pea protein, sunflower lecithin) | amount not stated on label |
| Gum Blend (xanthan gum, guar gum, gum acacia) | amount not stated on label |
| Proprietary blend | Total only — source ratio undisclosed |
Primary label source: Optimum Nutrition product page (label image, Creamy Vanilla) · verified July 2026
Cautions
- Uses named blends (protein, oil creamer, gum) — total protein is disclosed, individual sub-amounts are not
- Sweetened with stevia leaf extract (Reb A and Reb M) — check the label if you're sensitive to stevia's aftertaste
- Protein powders supplement food, not replace it
Formulated for healthy adults — not intended for anyone under 18. Full health & safety notes
Product details
Where this label sits
Optimum Nutrition Gold Standard 100% Plant Protein is one of the protein powders in the Scoop Sense database. The label uses at least one proprietary blend, so a blend total stands in place of the individual amounts inside it. It runs 12 servings per container at the full labeled serving. Everything on this page comes from the manufacturer's supplement facts panel as of July 2026 — never from the marketing page.
Key ingredients & studied doses
- Plant Protein Blend (pea protein, fava bean protein isolate, brown rice protein concentrate) · 24 g. A three-source legume/grain blend; pea and rice proteins are the most studied of the three for supporting muscle protein synthesis.
- Oil Creamer (coconut/sunflower oil, pea protein, sunflower lecithin) · amount not stated on label. Added for mouthfeel; contributes to the panel's fat content.
- Gum Blend (xanthan gum, guar gum, gum acacia) · amount not stated on label. Texture and thickening agents, standard in plant-protein shakes.
Flavors & sweetener
Figures verified against Creamy Vanilla (37 g scoop, 0.98 lb/12-serving tub); sweetened with stevia leaf extract, no artificial sweeteners.
Who it's best for
A standard-ratio powder — fine as a food supplement when total daily protein is what matters. Suits anyone avoiding dairy. A sensible first tub — nothing on the panel that catches a new user out. Skip it if you want every individual dose disclosed on the label. Derived from the label figures above — not medical advice.
How we log this label
Every entry is built the same way: we read the current supplement facts panel, log each disclosed dose, compare it against the amounts used in published research, flag proprietary blends, and state the cautions plainly. The full methodology explains each step.
This label against the research
How we evaluate labelsEach bar shows the amount commonly used in published human research, and where this label's dose falls against it. Research amounts are context, not a recommendation — they are not doses, and nothing here is medical advice.
-
Protein24 g
At or above the studied amount0studied range 20 g–40 g50 g
Per-meal doses studied for muscle protein synthesis run about 20–40 g of high-quality protein, with the upper half of that range favoured for larger athletes and older adults.
Source: Jäger et al., Journal of the International Society of Sports Nutrition 2017 — “General recommendations are 0.25 g of a high-quality protein per kg of body weight, or an absolute dose of 20–40 g.”
One or more amounts on this label sit inside a proprietary blend, so the individual doses behind the blend total cannot be compared at all.
Common questions about Optimum Nutrition Gold Standard 100% Plant Protein
How much of a Optimum Nutrition Gold Standard 100% Plant Protein scoop is actually protein?
24 g of protein from a 37 g serving — about 65%. The rest is flavoring, fats, carbs, and whatever else the label lists. A higher percentage means less filler per scoop.
What does the proprietary blend in Optimum Nutrition Gold Standard 100% Plant Protein hide?
The Plant Protein Blend (pea protein, fava bean protein isolate, brown rice protein concentrate) lists 24 g as a combined total. A blend total tells you the sum of its ingredients, not the individual doses inside it — which is why blend entries can't be checked against studied amounts.